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Media Relations

Media exposure, known as “earned media coverage,” brings you closer to your constituencies and can lead to your designation as an industry expert.

Whether it’s a groundbreaking, a company expansion or a success story, every client needs their future story to be told.

Without a national profile, many organizations and communities can get overlooked by busy reporters. Violet PR will uncover your story and connect you with journalists, podcasters and influencers. Our team works daily with reporters from the nation’s top news outlets including The Wall Street Journal, Bloomberg BusinessWeek, Forbes, New York Times, USA Today, Marketplace and more.

We don’t stop at just setting up interviews: we conduct media training prior to speaking with reporters, sit in on reporter conversations to establish ground rules, and manage follow up until a story appears.

An earned media relations program provides credibility that other forms of marketing cannot.

See our work in action:

Economic Development Partnership of North Carolina

North Carolina: Clean Energy Manufacturing Hub

The Economic Development Partnership of North Carolina worked with Violet PR to execute an international media relations campaign that would position North Carolina as a prime location for green manufacturing.

KC Area Development Council – Airport

Promoting Kansas City International Airport's State-of-the-Art $1.5B Terminal

Violet PR was tasked with getting the word out nationally about the new airport’s inclusive and sustainable features, as well as its modern amenities.

Oklahoma Department of Commerce

Showcasing Oklahoma as the Land of Opportunity for Business

The economic development organization is working with Violet PR to raise awareness of Oklahoma as a business location and put it on the map nationally and internationally.

Invest Buffalo Niagara

Boosting the Buffalo Boom

Invest Buffalo Niagara partnered with Violet PR to raise awareness of Buffalo’s resurgence, emphasizing job and investment creation, growth and attraction.

Biggins Lacy Shapiro & Co.

Strategic Media Planning

The client retained Violet PR to communicate its advantages to a niche marketplace through traditional / social media campaigns.

Lincoln Equities Group, LLC

Gaining Greater Coverage

Violet PR was enlisted to help promote the firm, gain visibility, and earn media coverage in important publications.

Dresdner Robin

Earning Accolades for Engineering Expertise

To set the firm apart, Violet PR’s campaign sought to emphasize the firm’s focus improving the environment, cities and people’s lives.

Living Cities

Promoting a Leader in Closing the Racial Wealth Gap

Living Cities hired Violet PR to promote its leaders, partnerships and organizational efforts to close the racial wealth gap.

Partnering with Violet PR has helped the Economic Development Partnership of North Carolina significantly elevate our media relations game. Their specialized understanding of the economic development landscape has enabled us to reach key industry sectors and global markets with substantive stories about economic opportunity in our state, which in turn helps us drive new business.

Denise Desatnick, Vice President of the Economic Development Partnership of North Carolina

Violet PR continues to do an amazing job of putting our development projects on the map, including The MC hotel, which has been covered favorably by scores of media outlets ranging from the Wall Street Journal to NJ.com to influential local blogs like Baristanet. Their smart writing, media relations expertise and social media savvy helped us garner public approval for Montclair’s first new full-service hotel in nearly a century.