Strategic Media Planning
Biggins Lacy Shapiro & Co.
Challenge
Biggins Lacy Shapiro (BLS & Co.), helps the world’s largest corporations identify the best locations and negotiate incentives. BLS & Co. aimed to communicate its advantages to a niche marketplace through traditional / social media campaigns, targeting company executives in specific industries and regions.
Solution
Violet PR works with the BLS & Co. leadership team to develop thought leadership content, place bylined articles in trade magazines around the country, and secure interviews with top-tier media. In addition, Violet PR provides content development services for the firm’s e-newsletter and website.
Media Placement Highlights
VioletPR arranged interviews with important national and regional business media including PBS Newshour, The Wall Street Journal, Reuters, Chief Executive magazine, Real Estate Weekly, Globest.com, NJ Biz, and more.
