North Carolina: Clean Energy Manufacturing Hub
Economic Development Partnership of North Carolina
Challenge
The Economic Development Partnership of North Carolina (EDPNC) was in search of a way to generate attention as a clean energy manufacturing center. The economic development organization worked with Violet PR to execute an international media relations campaign that would position North Carolina as a prime location for green manufacturing.
Solution
Violet PR developed a comprehensive media relations plan to highlight big players that invested in the state, including Toyota, VinFast, Boom Supersonic and Forza.
The day Toyota announced an $8B expansion of its North Carolina electric vehicle manufacturing plant, Violet PR followed up with a news release highlighting the state’s benefits. The Violet PR team arranged interviews with EDPNC’s CEO Christopher Chung and reporters from Forbes, TechCrunch, Financial Times and the Associated Press – and garnered additional coverage in Yahoo!, ABC News, U.S. News & World Report, Quartz, Fortune, The Hill and numerous trade publications.
Media Placement Highlights
The Violet PR team arranged interviews with EDPNC’s CEO Christopher Chung and reporters from Forbes, TechCrunch, Financial Times and the Associated Press – and garnered additional coverage in Yahoo!, ABC News, U.S. News & World Report, Quartz, Fortune, The Hill and numerous trade publications.
