WTCA: A Business Network with a Big Mission
World Trade Centers Association (WTCA)
Challenge
In 2022, World Trade Centers Association (WTCA) sought to further position itself as the leading international association network for companies working in international trade, real estate, conferences and events. Violet PR was tasked as the “PR agency of record” with spreading the word nationally and internationally about WTCA’s benefits, success stories, and economic development impact, and working alongside other regional PR agencies around the world. We sought to communicate the organization’s mission of “Connecting Businesses, Globally” and goals as a global network comprised of more than 300 World Trade Center (WTC) businesses across nearly 100 countries/territories, while differentiating it from entities with similar names.
Solution
Our campaign centered on showcasing leaders who exemplify WTCA’s commitment to building an ecosystem of commerce, community, and connection in English-language media. From speaking in broadcast segments on trends in international trade to authoring byline articles in real estate publications, the underlying messages have showcased the organization’s expansive global impact. The approach also integrated WTCA spokespeople into timely news conversations to provide awareness of the educational value that association participation and event attendance can offer.
Our multi-pronged, multi-year program has generated coverage across the globe, with placements in top-tier outlets like CNBC Africa, Nasdaq, The Hill, The Miami Herald, The Philadelphia Inquirer and Yahoo! News, and in important trade publications such as Supply Chain Brain, fDi Intelligence, Area Development Magazine, Airways Magazine, and American Journal of Transportation.
Media Placement Highlights
Our multi-pronged, multi-year program has generated coverage across the globe, with placements in top-tier outlets like CNBC Africa, Nasdaq, The Hill, The Miami Herald, The Philadelphia Inquirer and Yahoo!News, and in important trade publications such as Supply Chain Brain, fDi Intelligence, Area Development Magazine, Airways Magazine, and American Journal of Transportation.
Results That Speak Volumes
In our first 2.5 years of work, the campaign has garnered: