Thought Leadership for BLS & Co.: An Integrated PR and Marketing Approach

Biggins Lacy Shapiro & Co. (BLS & Co.)

Challenge

As one of North America’s leading site selection and incentives advisory firms, Biggins Lacy Shapiro & Co. (BLS & Co.) was in need of a cohesive way to showcase its deep expertise in fields ranging from tech to manufacturing to corporate real estate. Though its work is highly confidential, the BLS & Co. team sought to position its leadership favorably across earned and owned channels.

Solution

For the past decade, Violet PR has developed and managed an integrated marketing communications campaign to keep BLS & Co. top of mind among C-suite executives seeking to expand, relocate or invest in a new market. Our program includes:

Media relations: We regularly secure top-tier national and trade press opportunities for the firm’s leadership, focused on the latest trends impacting site selection.

Website: Violet PR manages the firm’s website—from design and functionality to content development—ensuring it remains a trusted resource for clients and prospects.

Social media: We oversee BLS & Co.’s social media presence on LinkedIn, building consistent visibility through curated content that highlights company news, industry insights and executive leadership.

E-newsletters: Our team produces bi-monthly newsletters tailored to BLS & Co.’s audience. These campaigns spotlight media coverage, case studies and team updates, and promote upcoming opportunities to engage with the firm.

Trade shows: We provide full event support, designing and producing the firm’s booth and collateral each year to ensure BLS & Co.’s brand presence stands out among global business leaders.

By combining PR, web, email, social and collateral design, we provide BLS & Co. with a unified marketing communications program that reinforces the firm’s credibility, elevates its brand, and supports ongoing business development goals.