At Violet PR, the future is not something that happens to us; it’s something we create. So, as we head into 2025 and celebrate our 15th anniversary in business, we are proud to reveal our evolved brand, which now better tells the story of how we write the future.

Our new brand identity isn’t about a new logo or color palette; it’s about doubling down on what sets us apart: a deep expertise in economic development, centered around a data-driven approach to storytelling and a steadfast commitment to helping our clients navigate an increasingly complex media landscape.

Our refreshed brand resonates with the spirit of resilience and innovation that defines our work. It also represents a promise to the communities, businesses and organizations we serve. We’re looking fearlessly at the challenges ahead and ensuring the stories worth telling break through the noise.

Here’s what influenced our rebrand:

• Resilience in the Face of Complexity

When the pandemic challenged industries around the world, our agency confronted uncertainty with creativity, nuanced messaging and rapidly adapting strategies. Knowing that all news coverage was suddenly COVID focused, we dug deep and acted quickly to find examples of supply chain strategies, retail business support programs. real estate and design solutions, and enhanced public safety measures. In short, Violet PR turned the challenge into an opportunity for our clients – generating favorable coverage in publications including Inc. Magazine, Financial Times, for Topeka and Good Morning America, the Today Show, Cheddar and the New York Times for the Pittsburgh airport.

• A Data-Driven, Female-Powered Firm

At Violet PR, a certified woman-owned small business, we understand the importance of bringing unique perspectives to communications. Our team uses numerous third-party sources, from the U.S. Census Bureau to the World Bank, to lend credibility to our pitches, crafting narratives that resonate with reporters. Data is more than a talking point; it is a cornerstone of how we help shape stories — ensuring our clients’ news reaches the right audiences with clarity and credibility. In an era where fake news and spin is more prominent in the world’s collective conversation, we choose to distinguish ourselves as “truth tellers” and operate an ethically-centered public relations agency to serve the highly volatile news media world.

• Leading the Way in Economic Development PR

As community leaders rethink their approach to growth, talent attraction and city design, Violet PR is focused on helping our clients position themselves favorably through storytelling. Few communications agencies understand how to bring complex economic and design narratives to life as effectively as we do. Our refreshed brand signals an even deeper commitment to the economic development industry, doubling down on our role as a key partner for cities, states and countries as they shape their skylines – and their futures.

What Our New Brand Means

With this renewed focus as we enter our 15th year in business, our clients can expect even sharper insights, more inventive strategies and a pursuit of unmatched excellence in telling their stories to the world.

The essence of Violet PR remains the same: we continue to stand for bold thinking and setting an ever-higher bar for generating news coverage for our clients.

Yet with this rebrand, we’ve refined our ability to tell powerful stories that stand out, resonate and drive the most meaningful results. As we step into the future — and look to the next 15 years for our agency — we do so with immense pride and excitement for the change, growth and creative opportunities that lie ahead.

We invite you to check out our new website at www.violetpr.com for more information or contact us at hello@violetpr.com.

Let’s write your next chapter together…