Switzerland's Leadership in Deep Tech
Switzerland Global Enterprise
Challenge
With a reputation for design precision, academic acumen and policy neutrality, Switzerland entered the 21st century poised to lead in the digital space. The country’s business attraction organization, Switzerland Global Enterprise, was given a legislative mandate to promote the country’s assets in the deep tech industries with far-reaching impacts into sectors like finance, engineering, data, and consumer technology.
To expand awareness of the country as a deep technology powerhouse, the organization came to Violet PR in 2024 to execute a multi-year earned media campaign aimed at attracting international business investment from companies in robotics, AI, blockchain, cryptocurrency, and quantum computing.
Solution
VPR first developed an editorial plan that focused on telling tech sector stories across Switzerland’s diverse, multi lingual landscape. We worked with our client to identify and build relationships with business spokespeople who could represent the country within each topical area. As a small country with robust technology assets, ecosystem builders, and academic institutions, we developed a speaker’s bureau for the country and armed these subject-matter experts with the talking points designed to paint the backdrop of “why Switzerland” within each news story secured.
In the first few months of the campaign alone, the Violet team garnered features in leading international tech outlets including Cointelegraph, Handelsblatt, Robotics Tomorrow, Unite.AI, and Robotics & Automation News. We secured additional opportunities with CNBC and the Australian outlet, Ticker News.
Media Placement Highlights
In the first few months of the campaign alone, the Violet team garnered features in leading international tech outlets including Cointelegraph, Handelsblatt, Robotics Tomorrow, Unite.AI, and Robotics & Automation News.
