Newark’s Remarkable Resurgence
Invest Newark & Newark Alliance
Challenge
On the heels of major investments in real estate, retail, technology and entrepreneurship, Newark’s top economic development organizations partnered with Violet PR to raise awareness of the city’s resurgence. The Newark Alliance and Invest Newark enlisted Violet PR’s expertise to position N.J.’s largest city as a prime destination for investment based on its rich cultural heritage, beautiful streetscapes, proximity to NYC and status as a higher education hub.
Solution
Violet PR developed a multi-pronged strategy to harness and accelerate Newark’s economic growth. Violet PR positioned Newark as a model for other cities due to its extensive retail expansion, major tech investments, real estate and housing developments and lifestyle amenities. Violet PR distributed targeted pitches and press releases that not only highlighted Newark’s investment announcements but also told the ongoing story of its transformation, positioning the city as a dynamic hub for technology and innovation.
Through Violet PR’s efforts, Newark was spotlighted in national and regional outlets including Forbes.com, Yahoo! Finance, CoStar, PIX11, PBS, Commercial Property Executive, WNBC News 4 New York, Asbury Park Press, NorthJersey.com, Black Enterprise, NJ.com, Real Estate NJ, ROI-NJ, Patch, NJBIZ and more.
Media Placement Highlights
Through Violet PR’s efforts, Newark was spotlighted in national and regional outlets including Forbes, Yahoo! Finance, CoStar, PIX11, PBS, Commercial Property Executive, WNBC News 4 New York, Asbury Park Press, NorthJersey.com, Black Enterprise, NJ.com, Real Estate NJ, ROI-NJ, Patch, NJBIZ and more.
