Making Cleveland's Case to the World in 30 Minutes or Less
City of Cleveland
Challenge
Held every two years, the Farnborough International Airshow is one of the world’s premier aerospace and defense events, bringing together thousands of global manufacturers, investors and government leaders to shape the future of the industry. For Cleveland Mayor Justin Bibb’s first appearance at the event, the objective was clear: introduce Cleveland as a competitive destination for aerospace, defense and advanced manufacturing investment while standing out in an environment crowded with competing regions and announcements.
Solution
We developed a focused messaging platform that positioned Cleveland as a competitive destination for aerospace, defense and advanced manufacturing investment, then executed a targeted earned media campaign around the Mayor’s limited availability at Farnborough. By leveraging longstanding relationships with top-tier business, defense and FDI reporters, we secured high-impact interviews that elevated Cleveland’s profile throughout the event.
Media Placement Highlights
