Boosting Ticket Sales

Challenge

The Wellmont Theater is a historic entertainment venue located in the heart of Montclair, NJ. Originally built in 1922 for vaudeville performances and silent movies, the theater has since been upgraded with state-of-the-art visual and audio technology to accommodate live entertainment. 

To boost ticket sales and raise the Wellmont’s profile as one of New Jersey’s top live entertainment venues in a crowded landscape, Violet PR works in tandem with LiveNation and management teams for A-list acts to promote musical, comedy and theatrical shows each month.

Solution

In 2019, Violet PR placed more than 250 articles about Wellmont events in local, regional and entertainment outlets, including NorthJersey.com, NJArts.net, News 12 NJ, NJ Monthly, WFDU/89.1 FM, New Jersey Stage, Jezebel, WOR 710 AM, Inquisitr, GratefulWeb, Morris|Essex Health & Life and Asbury Park Press. 

Coverage reached an online readership of 58.1 million and generated 5,490 social shares. Best of all, Violet PR’s media coverage directly impacted the client’s bottom line: 2019 was the Wellmont’s first profitable year in over four years.