The Advantages of Working with a Boutique PR Firm
Learn how companies can benefit from working with a boutique PR firm.
Bigger isn’t always better. Today, we have seemingly infinite options when it comes to choosing a PR firm when launching a brand or company. But if you’re not promoting the next superhero franchise or publicizing a global company, do you really need to put down the money for a large firm?
For most organizations, a boutique PR firm with the ability to develop creative campaigns for each client is often a stronger option. Boutique PR firms tend to have smaller teams so they can be more personal and adaptable—something a larger firm may not be capable of.
What makes a boutique firm different?
1. Accessible leadership
Do you know the CEO of your current PR firm? With an exceptional boutique firm, you will. A smaller company means a more personal connection, including with the executive team. When a campaign is pitched to you, the team who pitched it will be the team who executes it. In larger firms, it’s common to “bait and switch” clients—you may have no idea who will be working on your campaign until it begins. A smaller firm will be present and accessible in a way that a larger firm could only dream of. Check out what can be offered by a boutique firm.
2. Adaptable and flexible
The larger the company, the slower it can be to adapt. The more people involved in your campaign, the more minds need to be made up when something changes, and that can be to your detriment when a new idea comes to the surface. With a smaller firm, you’re dealing directly with the people in charge, and they can quickly turn around a new idea. They will also be able to rapidly develop skills or knowledge needed to execute new initiatives, whereas larger firms can have significant issues doing the same. Smaller firms are also less risk averse, so you’re more likely to end up with a campaign that is unexpected, surprising, and most importantly, cool.
3. Cost effective
A common issue when starting a new company or attempting to scale up for the first time is that budgeting for a PR firm can be a huge barrier to entry. The initial retainer can be $10,000-$20,000 a month (and up) for large firms, and if you add more services such as social media, you will be paying more. Of course, there are great reasons to go with a big firm, but if you do not need the full force of a large PR firm behind you, why pay more? A boutique firm’s retainer will likely be less than half of that of a large firm, and you will receive full, attentive service by a team you will come to know well.
Finding the right fit
Choosing the right type of PR firm to work with becomes much easier when you can see the specific differences between a boutique PR firm and a larger one. At the end of the day, the most important thing is your alignment with the firm you hire and how they go about doing their work for you. If you feel you need personal attention, faster turnaround, and a reasonable budget, a boutique PR firm may be the strongest choice for you. Still not sure? Let’s chat.
About Violet PR
Whether it’s rebranding a city, drawing attention to a revitalized neighborhood, or promoting a new sustainable development, Violet PR helps clients make a difference. Through a combination of news stories, social media, and compelling content, our NJ-based boutique public relations firm helps clients attract more dollars and supporters.