Nicole Marshall, MBA has more than 17 years of experience as a public relations specialist, developing integrated communications strategies for client across several industries, with a specialized focus on economic development, real estate, architecture, financial services, and technology.

Nicole has owned and operated her own independent PR agency for many years, leading client relations, business development, and campaign strategy and execution with the support of a team of freelance partners and subcontractors. She has also held prior agency leadership positions with Development Counsellors International and Rubenstein Associates, leading multi-year media relations campaigns for clients like Realtor.com, the State of Colorado, the City of Houston, and the City of Cincinnati. She also previously worked in-house as the Director of Communications for an architecture firm in her hometown City of New Orleans.

Nicole’s deep media relations experience, garnered throughout her career, includes conceptualizing creative editorial media pitching angles and researching and crafting thought leadership campaigns, contributed content, and opinion pieces on behalf of her clients. This work has helped clients garner attention and credibility through coverage in top tier media outlets such as The New York Times, The Wall Street Journal, USA Today, CNBC, CNN, Forbes, TechCrunch, and CBS News. She has also landed international media coverage in outlets like Der Spiegel, Le Monde, and The Guardian, as well as coverage in targeted trade media outlets like Industry Today, Manufacturing Today, Aviation Week, Housing Wire, and Wealth Management Magazine.

Her reputation as a creative thinker and ability to research and interview subject-matter experts to identify the highest caliber news hook are valuable aspects of her role on the Violet PR team. She has also trained economic developers and real estate professionals to help them identify the right information and approach to garner top-tier media relations coverage.

Nicole holds a B.A. in Mass Communications, with a specialization in Public Relations from Louisiana State University and a master’s in business from the University of New Orleans. She has also attended extended professional development programs at Harvard University and the University of Utah.