Real Media Impact Starts Long Before Dirt Is Moved. Here’s Why. By: Dan Johnson, Account Director In a crowded commercial real estate market, media coverage rarely happens by accident. The projects that generate meaningful attention, attract tenants or investors, and define sectors typically share one common trait: they were designed to be media-friendly long before […]
Strategies for Extending the ‘Mileage’ on a Regional Site Location Win or New Investment In the economic development world, a lot may revolve around major wins, be it a new company entering a region, a signature investment or a sizable expansion. It is in strategic communications, however, where those announcements can turn from mild indicators […]
Takeaways from Violet PR’s attendance at the latest ULI Northern New Jersey event At this week’s ULI Northern New Jersey event in Livingston, N.J., industry leaders and panelists came together to unpack what’s really driving today’s real estate market and what’s coming next. The discussion reinforced one key message: opportunity exists, if you know where […]
From national broadcasts and front-page business coverage to viral digital campaigns and Wall Street Journal exclusives, Violet PR helped elevate regions, agencies and leaders onto the global stage in 2025. As we close the first month of 2026, we’re reflecting on a year defined by major economic development announcements, shifting industry priorities and nonstop news […]
Several key public relations predictions for 2026 – exploring earned media, AI and the role of human storytelling in a changing industry By: Zoe Tedeschi, Account Coordinator Every year brings predictions – accurate or otherwise – about where public relations is headed. Some feel speculative. Others feel inevitable. As we look ahead in 2026, the […]
What can professional services companies and economic development groups that aren’t directly fighting the disease do to communicate effectively during this uncertain time?
While they are often spoken about interchangeably, PR and marketing are distinct disciplines. Here’s what you need to know about the differences between each.
Learn how to capitalize on the power of promoting yourself and your business in 2020.
Learn how to capitalize on the power of YouTube to create an ongoing B2B campaign .
Here are three things you can do before you formalize a relationship with a PR agency to ensure a successful beginning.