Challenge
The successful economic development organization from southern Arizona, representing cities in the greater Tucson metro, was looking for an introduction to national media outlets on the East Coast to emphasize its recent successes.
Solution
To position Sun Corridor Inc. as leaders in the economic development field and place the southern Arizona region’s success firmly in the mind of national journalists and site selection consultants, Violet PR arranged a two-day trip for the organization’s representatives to Washington D.C. and New York City. The trip featured an interactive breakfast with top-tier journalists, a session of media training for all attendees and meetings with site selectors.
Leaders from the organization met with journalists from outlets including
ABC News, U.S. News and World Report, Wall Street Journal, Bloomberg and Inbound Logistics.
Luncheon and briefings were arranged with
25 site selection consultants
in the New York City area.
