Challenge

The Savannah Economic Development Authority (SEDA) unveiled a new incentive in June 2020 called “Choose Savannah.” The program offers $2,000 to remote technology workers that move to Savannah, Georgia, from other markets.

Violet PR was tasked with generating national attention for the incentive. Our team aimed to showcase Savannah as an ideal destination for workers seeking to relocate amidst the COVID-19 pandemic.

Solution

Through a press release and targeted media outreach, Violet PR secured coverage in prominent national publications, including Fast Company, Fox Business, CNBC, Forbes, Southern Living, Yahoo! News, Cities Today, The San Francisco Business Journal and more.

In just two weeks, the news coverage generated 3.6 billion online impressions and was shared 5,110 times.

Reached Over