Challenge
The Savannah Economic Development Authority (SEDA) aimed to build its national / international reputation, conveying that the region is open for business and is creating, growing and attracting jobs and investments.
Solution
Violet PR arranged a series of media tours in New York City for SEDA and leaders from the Savannah Port and prominent companies to build relationships with top-tier media, bringing the region’s business and transportation story directly to the doorsteps of key national, international, and trade media.
IMPACT
Through interviews with media ranging from Bloomberg to The New York Times to The Wall Street Journal, we uncovered significant interest in the Port deepening project and Savannah as a national manufacturing/transportation center.
