Challenge
From schools to hospitals and government buildings, RSC’s work stretches across a wide variety of projects but news stories about the projects traditionally downplayed RSC’s role. RSC wanted to be known in the press as a firm that improved the lives of people in communities around the tri-state region using architecture.
Solution
Violet PR worked with the firm to draft in-depth press releases that highlighted the firm’s role and innovative work on its standout projects. By pairing the news with standout photography, Violet PR pitched stories to various regional, state and trade publications.
Articles on Englewood Hospital, 2 Bergen County Plaza, and High Tech High School have helped boost RSC’s name recognition and brand as a leading, innovative architecture firm in the Northeast.
In 2017, more than 40 stories appearing in outlets like NJBIZ, NJ.com, Real Estate NJ, CoStar, Commercial Property Executive, and GlobeSt accounted for more than
60 MILLION
IMPRESSIONS
