Challenge
Pittsburgh’s regional economic development group enlisted Violet PR’s help to attract national journalists for a three-day group press trip in October 2018. The goal was to build this former steel town’s reputation into a destination for technology, artificial intelligence and biotech innovation.
Solution
Violet PR recruited six top-tier reporters for the Pittsburgh tour, from outlets including Fast Company, Forbes, VentureBeat, ZDNet / CBS Interactive, POLITICO and MedTech Insight, and counseled on the itinerary, which included stops at Robotics Row, Oculus’ Reality Lab and Carnegie Mellon’s Robotic Institute. Reporters wrote favorable feature articles and posted social media updates that reached tens of millions.
To date, the coverage has resulted in more than
55 MILLION
impressions
In publications like:
