Challenge
The New Jersey Business Action Center (NJBAC), housed within the New Jersey Department of State, offers no-cost, confidential assistance to help New Jersey businesses grow. Despite its wealth of resources for entrepreneurs, business owners and CEOs, the organization and its services were not well known in New Jersey. NJBAC partnered with Violet PR to help the organization gain exposure and help more businesses.
Solution
Through content ideation, pitching, and media relations, Violet PR developed content from NJBAC leaders that appeared in news outlets across the state, including New Jersey Monthly, NJ.com, NJBIZ, ROI-NJ, RE-NJ, NJ 12, and The Asbury Park Press, among others. Violet PR established and helped grow the agency’s social media channels by drafting compelling and consistent content to engage business owners. Additionally, Violet PR conceived a “Get Business Answers” podcast series featuring NJBAC experts.
NJBAC articles reached an estimated audience of over 1 million readers in 2021 and 2022 alone, with over 50+ features in prominent news outlets. Violet PR promoted a variety of storylines, including export promotion, disaster preparedness, NJBAC’s Cannabis Training Academy, and more. The Violet PR team also grew the social media following for the NJBAC – generating over 4K followers across all channels.
Secured
230+
Pieces of Coverage
Generated Over
3 Million
Coverage Views
Coverage Garnered
2 Billion
Readership
Generated Over
4,000
Followers
Across Social Media
