Challenge
The economic development organization for Great Falls, MT, called the Great Falls Montana Development Authority (GFDA), needed to attract agri-processing operations to its region and boost the reputation of the area as a strong location for business expansion and/or relocation.
Solution
Violet PR developed an editorial calendar of newsworthy agriculture stories to create a steady drumbeat of agriculture news coming out of the region. By developing press releases paired with strong photography and distributing them to national trades, coverage helped boost the region’s profile with top agricultural companies around the country.
More than
30 STORIES
published in trades including Trade and Industry Development, World Grain, Feedstuffs, Food Processing Technology, Freight Business Journal North America, and Business Facilities reached an audience of over
10 MILLION
agriculture professionals and enthusiasts helping to emphasize the benefits of the region for businesses looking to for towards the area for a relocation or expansion.
