brand Building

Challenge

McLaren works across a wide variety of markets – from entertainment to marine to building structures – but does not have the name recognition that its larger competitors have nationally. News stories about McLaren’s projects have traditionally featured other partners such as the developer, architect and construction team.

Solution

To position McLaren as one of the top mid-sized engineering firms in the country, Violet PR promoted its standout projects to regional, national and industry publications – and sought out ways to promote the company through social media, awards, speaking engagements and office / staff announcements. Violet PR works with McLaren to manage the firm’s LinkedIn presence to engage current staff and prospective employees – and to serve as a professional portal for the firm’s senior leadership.