Nebraska’s state capital selects Violet PR to position the region as a surging business, entrepreneurship and visitor hub

MONTCLAIR, N.J., May 29, 2025 /PRNewswire/ — Violet PR, a New Jersey-based public relations agency specializing in economic development, has been selected to represent the Lincoln Chamber of Commerce and Lancaster County, Neb. Violet PR will develop a national public relations campaign to highlight the City of Lincoln and Lancaster County as an exceptional business and visitor destination.

“With our central Midwest location and a community committed to innovation and growth, Lincoln offers incredible resources for entrepreneurs as well as companies seeking talent,” said Jason Ball, president and CEO, Lincoln Chamber of Commerce. “Our partnership with Violet PR will shine a spotlight on our assets, including the University of Nebraska – a top public research institution – as well as innovative workforce training programs like the Lincoln Manufacturing Council.”

With more than 322,000 residents, the metro is situated in the heart of the “Silicon Prairie.” The region is home to numerous business incubators – including NMotion and the Nebraska Innovation Campus – all contributing to the community’s growing tech landscape.

Violet PR’s campaign will showcase the region’s business assets including its “gig speed” fiber network by telecom provider Allo; notable homegrown tech companies including Hudl and Monolith; and a dynamic agriculture technology cluster drawn from the state’s farming communities.

Lancaster County also encompass revitalized districts like the Historic Haymarket and Telegraph Districts. Haymarket has evolved from a commercial hub for warehousing businesses into a popular destination for visitors, featuring nearly 40 storefronts including boutiques, hotels, art galleries and restaurants.

“Lancaster County is a hidden gem in the heart of America, and we’re thrilled to partner with Violet PR to share our story nationally,” said David Derbin, chief administrative officer for the Lancaster County Board of Commissioners. “From our vibrant arts and culture scene to our rich history and outdoor adventures, this collaboration will help us showcase what makes Lancaster County a must-visit destination and drive economic growth.”

Lincoln and Lancaster County’s notable attractions include artifacts of American automotive history featured at the award-winning Museum of American Speed, and a 15,000-plus-seat venue that has been a catalyst for growth, hosting over 100 events annually.

“We are excited to represent the Nebraska state capital and elevate Lincoln and Lancaster County’s reputation as a thriving place to visit, as well as an exceptional location to start and grow a business,” said April Mason, president and founder of Violet PR. “As a Midwest native, I always look forward to showcasing untold success stories that come from the nation’s heartland.”

In addition to Lincoln and Lancaster County, Violet PR represents economic development organizations for the states of Georgia, New Jersey, North Carolina and Oklahoma; plus, the cities of Buffalo, N.Y.; Frisco, Texas; the Kansas City Metro; Lehigh Valley, Pa.; Newark, N.J.; Pittsburgh, Pa.; and Topeka, Kan.

About Violet PR

Whether it’s rebranding a city, drawing attention to a revitalized neighborhood, or promoting a new sustainable development, Violet PR helps clients make a difference. Through a combination of news stories, social media and compelling content, our New Jersey-based boutique public relations firm helps clients attract more dollars and supporters. Violet PR was named “Best Boutique Agency” by the Public Relations Society of America and the “Best Industry-Focused Agency” by Bulldog Reporter. For more information visit www.violetpr.com.

About the Lincoln Chamber of Commerce

The Lincoln Chamber of Commerce serves as Lincoln, Nebraska’s lead business organization championing the city’s innovative, bustling business community. The chamber is a convener and collaborator, bringing a variety of voices together to grow the city and move it forward. For more, visit LCOC.com.

About Lancaster County, Nebraska

The mission of the Lancaster County government is to provide innovative, sustainable services for a healthy, safe, diverse and vibrant community. Lancaster County is a leading center of culture, education, agriculture and commerce that thrives through dynamic growth, thoughtful leadership, and the diversity of its people in both rural and urban communities. For more, visit lancaster.ne.gov.