gaining greater coverage

Challenge

Lincoln Equities Group LLC (LEG), established in 1980, is one of the Northeast’s leading full-service real estate companies. LEG wanted greater coverage for its often behind-the-scenes role in tackling complex, multi-year redevelopment projects in real estate and business media outlets.

Solution

Violet PR created multiple media campaigns that included visual and written packages for trade, national and regional outlets that described the company’s efforts to redevelop and revitalize brownfield sites, industrial parks and aging mixed-use buildings.