Challenge
Violet PR partnered with a global software giant to promote a progressive new inner-city school model that is reforming education in an effort to reach government leaders, media, influencers, corporate partners, and current staff and students.
Solution
Violet PR launched an aggressive Twitter program to increase exposure and brand awareness, developing creative hashtags, interactive influencer campaigns, and creating engaging visuals / infographics.
Impact
Violet PR increased traffic, engagement and developed loyal fans by creating authentic, original content and targeting influencers.
Reached over
1,500,000
Twitter users
after gaining 6,400+ new followers in the first 12 months of the campaign
2,292
total tweets
(average of 8 tweets per day distributed)
30,000+
profile views
4,000+
mentions
from Twitter influencers
