Challenge
High Tech High School, a vocational, tech-focused magnet school, opened in Hudson County in the fall of 2018 to great fanfare. But the design and construction team — comprised of four New Jersey-based firms — worked behind the scenes to make the project a national model for sustainability and experiential education. Violet PR worked to ensure RSC Architects, DMR Architects, MAST Construction Services, and Terminal Construction Corporation were highlighted in news stories.
Solution
Violet PR highlighted the outstanding features of the $150 million project, which includes a fabrication lab, a 120-seat black box theater, 325-seat performing arts auditorium, and a TV production studio with a functioning control room. Outdoor features include a hydroponic rooftop garden where students will grow food to be used in the culinary kitchen lab. This school was designed to meet the Leadership in Energy and Environmental Design’s (LEED) gold standard for sustainability. Features like water efficient landscaping, geothermal heating, green roof and wind turbines were implemented to reduce the amount of greenhouse gases and wastewater emitted from the campus.
To date, the coverage has resulted in more than
20
stories
Published in outlets including:
GlobeSt, Business Insider, ROI-NJ, Real Estate NJ, New Jersey Business Magazine, Building Design & Construction, NJBiz, and more, reaching over
2,200,000+
readers in 2018
