Challenge
Dresdner Robin, an engineering, land use and environmental services firm based in Jersey City, sought to gain press attention for its diverse work across the NY / NJ region. To set the firm apart, Violet PR’s campaign sought to emphasize the firm’s focus improving the environment, cities and people’s lives.
Solution
Violet PR worked with the client to identify its most impressive projects and create compelling news releases with quotes from clients and partners. These included the Journal Squared tower in Jersey City, the Baldor Specialty Foods headquarters and distribution facility expansion in the Bronx, NY, and a drone survey campaign designed to prevent flooding across NJ.
Media coverage secured by Violet PR reached an online readership of
61.1M
users
Project coverage was viewed by nearly
200K
readers
Print coverage has reached an estimated
105K
readers
