Challenge

La Casa de Don Pedro, a community-based, social services nonprofit organization based in Newark, N.J., enlisted Violet PR to promote its 2020 “Burgers & Brew Week” to raise funds for food insecurity, remote education and COVID-19 relief programs.

Solution

Through a series of media pitches and press releases targeting local and regional publications, as well as reporters covering community development and social good, Violet PR secured media coverage from prominent outlets, including NJ.com, the Newark Times, NJTV, TAPinto East Orange, Insider NJ, Newark Patch, NYNJ.com, and more.

Our one-month pro bono project reached an online readership of 80.4 million viewers and generated 342,000 coverage views.

Reached