Creating Brand Recognition
RSC Architects
Challenge
From schools to hospitals and government buildings, RSC’s work stretches across a wide variety of projects but news stories about the projects traditionally downplayed RSC’s role. RSC wanted to be known in the press as a firm that improved the lives of people in communities around the tri-state region using architecture.
Solution
Violet PR worked with the firm to draft in-depth press releases that highlighted the firm’s role and innovative work on its standout projects. By pairing the news with standout photography, Violet PR pitched stories to various regional, state and trade publications.
Media Placement Highlights
Violet PR’s work secured feature coverage in publications including NJBIZ, NJ.com, Real Estate NJ, CoStar, Commercial Property Executive, and GlobeSt that accounted for more than 60M impressions.
