Select USA Media Relations
Idaho Department of Commerce
Challenge
A delegation of more than two dozen leaders from Idaho traveled to Washington D.C. for Select USA conferences from 2015-18. The group, which included Governor “Butch” Otter in 2018, aimed to attract more international investment to the state.
Solution
Through press events at the Idaho booth and 1:1 interviews, Violet PR garnered favorable coverage in news outlets including Marketplace, Associated Press, FDI Magazine, McClatchy News, Financial Times, Politico, Voice of America and Governing highlighting the state’s assets for international business.
Results That Speak Volumes
Violet PR garnered favorable coverage in news outlets including Marketplace, Associated Press, FDI Magazine, McClatchy News, Financial Times, Politico, Voice of America and Governing highlighting the state’s assets for international business.