Boosting a Region's Profile
Great Falls Montana
Challenge
The economic development organization for Great Falls, MT, called the Great Falls Montana Development Authority (GFDA), needed to attract agri-processing operations to its region and boost the reputation of the area as a strong location for business expansion and/or relocation.
Solution
Violet PR developed an editorial calendar of newsworthy agriculture stories to create a steady drumbeat of news coming out of the region. By developing press releases paired with strong photography and distributing them to national trades, coverage helped boost the region’s profile with top agricultural companies around the country.
Results That Speak Volumes
In just two weeks, VioletPR secured over 30 stories published in trades including Trade and Industry Development, World Grain, Feedstuffs, Food Processing Technology, Freight Business Journal North America, and Business Facilities.