Generating Awareness for NJ Art Programs, Amid COVID-19

Challenge

ArtPride New Jersey Foundation and the New Jersey State Council on the Arts launched “Keep Jersey Arts Alive,” a digital campaign to build support for the state’s arts institutions during COVID-19. The campaign emphasizes the impact of the arts on New Jersey’s economy, generating $662M annually and fueling 22k jobs.

Violet PR was enlisted by Spark Creative Group to generate media coverage for the campaign, as the state’s arts and entertainment venues face continued economic hardship. Our messaging specifically targeted the state’s lawmakers, who will determine grant funding and other public assistance.