We Inspire The Future

Pittsburgh’s regional economic development group

Allegheny Conference on Community Development

Challenge

Pittsburgh’s regional economic development group enlisted Violet PR’s help to attract national journalists for a three-day group press trip. The goal was to build this former steel town’s reputation into a destination for technology, artificial intelligence and biotech innovation.

Solution

Violet PR recruited six top-tier reporters for the Pittsburgh tour, from outlets including Fast Company, Forbes, VentureBeat, ZDNet / CBS Interactive, POLITICO and MedTech Insight, and counseled on the itinerary, which included stops at Robotics Row, Oculus’ Reality Lab and Carnegie Mellon’s Robotic Institute. Reporters wrote favorable feature articles and posted social media updates that reached tens of millions.

Media Placement Highlights

Violet PR recruited six top-tier reporters for the Pittsburgh tour, from outlets including Fast Company, Forbes, VentureBeat, ZDNet / CBS Interactive, POLITICO and MedTech Insight.

Results That Speak Volumes

Violet PR recruited six top-tier reporters for the Pittsburgh tour, from outlets including Fast Company, Forbes, VentureBeat, ZDNet / CBS Interactive, POLITICO and MedTech Insight.

55m

Impressions