Challenge

Biggins Lacy Shapiro (BLS & Co.), helps the world’s largest corporations identify the best locations and negotiate incentives. BLS & Co. aimed to communicate its advantages to a niche marketplace through traditional / social media campaigns, targeting company executives in specific industries and regions.

Solution

Violet PR works with the BLS & Co. leadership team to develop thought leadership content, place bylined articles in trade magazines around the country, and secure interviews with top-tier media. In addition, Violet PR provides content development services for the firm’s e-newsletter and website.

Placed bylined articles from BLS & Co.’s leadership in important outlets including
7×24, Data Center Post, IndustryWeek, Site Selection, Area Development, and Trade & Industry Development.

Arranged interviews with important national and regional business media including
PBS Newshour, The Wall Street Journal, Reuters, Chief Executive magazine, Real Estate Weekly, Globest.com, NJ Biz, and more.