As reshoring announcements, like this one from Eli Lilly, are now beginning to gain momentum in the United States, the talent race is on. In today’s hyper-competitive landscape, communities that win new manufacturing projects are the ones that know how to tell a compelling story about who they are, what they offer and why they […]
Every day, there seems to be another seismic news moment that shifts entire narratives and changes the way organizations do business – and then the following day brings something completely different. From a public relations perspective, paying attention to every piece of news is an essential function, but the past few months might feel like […]
If you’re working to secure earned media coverage, whether it’s with the help of a PR agency or in-house, you know how much time, energy, and effort winning headlines can take. Relentlessly staying up to date on the latest news, being flexible and shifting angles; plus, in-depth research to find the most relevant reporters, pitching […]
As Women’s History Month comes to a close, it is vital to recognize the achievements and contributions of women across industries—including those shaping the future of economic development and site selection. While these fields have traditionally been male-dominated, women leaders continue to drive innovation and foster economic growth. In this special Q&A, we spoke with […]
Our team at Violet PR recently joined more than 450 industry experts at the International Economic Development Council’s (IEDC) 2025 Leadership Summit in Washington, D.C. The event is designed to provide industry leaders with actionable insights and strategies for a rapidly evolving landscape. I was joined by Violet PR President and Founder April Mason, and […]
Internships provide great insight into what it’s like to apply the skills you’ve learned in your coursework to real-life scenarios. However, the market is flooded with job seekers, and the competition to get in front of an employer is fierce. Companies like Violet PR, a growing boutique agency specializing in economic development, are leveling up […]
For the millions of families caring for children with special needs, accessibility and inclusivity in the design and amenities offered within public spaces are so incredibly important. But far too often, these are overlooked and many places are only focusing on the bare minimum. Through our work with some trailblazers in a broad range of […]
As we kick of 2025 this month, Violet PR looks back on a big year in 2024 – one filled with election noise, changing global priorities and new opportunities in the artificial intelligence (AI) and tech space. In 2024, our team secured a whopping 1,679 earned media placements, reaching an estimated audience of 33 billion […]
The 2025 news cycle is already in full swing! The incoming administration – combined with the rise of artificial intelligence and independent content creators – are changing the news landscape perhaps more dramatically than ever before. With social media companies like Meta reversing its position on fact-checking, major employers like Walmart, Boeing and Ford dropping […]
At Violet PR, the future is not something that happens to us; it’s something we create. So, as we head into 2025 and celebrate our 15th anniversary in business, we are proud to reveal our evolved brand, which now better tells the story of how we write the future. Our new brand identity isn’t about a new […]