Challenge
Blackbaud (NYSE: BLBK), a leading cloud software company powering social good, wanted its name associated with the growing national movement of #GivingTuesday.
Solution
The Violet PR team, partnering with McPherson Strategies, developed a tactical production plan for Blackbaud in November 2016, setting up a ‘Command Center' at NASDAQ’s Times Square headquarters where Blackbaud analytic experts tracked “#GivingTuesday” donations. On social media, Violet PR worked to profile Blackbaud’s clients and leadership in a series of Facebook Live panels, pairing it with the, ‘#TurnYourTuesday,’ hashtag to promote user engagement.
Blackbaud was featured in
55%
of all coverage
of #GivingTuesday 2016
A total reach exceeding
1 billion people
with the Facebook Live panels
The ‘#TurnYourTuesday’ hashtag garnered more than
49 million
social media impressions
In total, a
62.7%
growth from 2015
Press coverage included the Associated Press, CNN, Good Morning America, Yahoo News, Forbes, The NonProfit Times and Observer.
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