Challenge

Violet PR was enlisted to promote the fast-growing – but often overlooked – Dallas suburb of Allen, Texas, working with the Allen Economic Development Corporation.

The Violet PR team’s campaign sought to change Allen’s image from a sleepy residential community to a destination for technology companies – with a well-educated workforce and Class A real estate to match.

Solution

On a limited budget, Violet PR developed a series of media pitches and press releases using data on Allen’s workforce, education rates, tech-firm growth, and specs on new commercial real estate projects.

VPR targeted reporters across the Dallas metro and nationally with Allen news, tapping into Texas’ narrative as a fast-growing alternative to coastal commercial hubs.

In 2020, VPR secured over 50 placements in important niche and regional outlets, including Bisnow, CoStar, Business Facilities, RE Business, Connect Media, ThomasNet, AEC Café, The Dallas Morning News, Dallas Business Journal, NTX Inno, Dallas Innovates, FOX 4 - Dallas, ABC 8/WFAA.com, Dallas Observer, The Allen American, and LocalProfile, among others.

Overall, secured coverage reached an online readership of 144 million and generated 770,000 coverage views.

Secured