We Craft The Future
What We Do
We see the stories others don't.
Through research and creativity, Violet PR uncovers and creates data-driven, thought-provoking content that connects to current trends. We are experts at packaging news and working with reporters on deadlines to get clients featured nationally.
Services
Every client's future is unique.
A Violet PR engagement starts with a detailed Q+A around your objectives, target audiences and unique selling propositions. Then, we custom-design and implement a public relations program using our three primary service offerings:
Our Process
We create innovative media strategies.
Through newsjacking, data mining and trend spotting, Violet PR ensures clients are at the forefront of public conversations. We are shaping the future of public relations by pioneering new ways to garner attention.
We work with each client individually to understand objectives, target audiences and offerings.
We develop a customized communications program for every client, designed for optimal exposure and impact. We play a proactive and integrative role in the communications process, staying on top of trends and anticipating opportunities — delivering more for our clients at a higher ROI.
Our media relations programs involve packaging a news story and conducting targeted outreach to select journalists.
Violet PR’s tactics include distributing a news release and personalized media pitch; offering an exclusive interview to a “most wanted” journalist; crafting bylined articles for clients; hosting groundbreaking and grand opening events; and arranging site visits, in-person media tours and Zoom interviews.
But that’s only the beginning.
We create purposeful social media campaigns designed to engage target audiences.
Whether it’s LinkedIn, Instagram, Bluesky or other platforms, our social media strategies are tailored to clients’ objectives. Our programs involve setting up and branding channels, growing client followings and engagement, and custom-crafting content on a weekly basis. Our campaigns boost SEO, increase website traffic, and drive leads and authentic conversations.
We provide connective tissue that deepens the impact of client PR and social programs.
At the very heart of Violet PR, we’re storytellers. That means we’re well-versed in crafting compelling website content, blog posts, case studies, bylined articles, newsletters and more to showcase our clients. We dive deep into every client’s unique history and voice to interest potential investors, clients and talented professionals.